Vimana Holidays · Vienna
Vimana Holidays is the Vienna company of Mattia Ferro. The method behind everything on this page is slow and hard to copy: we studied the world’s best hotels, from Dubai to Las Vegas to Shanghai. We built our own near Venice. We have run it for eight years. We advise from inside the trade, not outside it.
Five-star open-air resort in Italy: Luxury Camp at Union Lido
Suites, from €250 to €1,200 a night
Families hosted a year, from Munich to Dubai
Years running it: staff, shifts, invoices
What we do
If we have not lived it, we do not sell it. Every service below runs on our own properties first, at our own risk.
Beautiful rooms alone do not command premium prices. Believed brands do. We work on what makes a guest decide your nights are worth more: positioning, experience design, pricing coherence. The rate is not the goal. It is the consequence.
Strategy, SEO and content for hospitality and lifestyle brands, on platforms we operate every day: Booking.com, Tripadvisor, the open web. The same engine that grew our own magazine, Open Air Vacanze, goes to work on your project.
After years at the front desk, Mattia crossed it. As a travel advisor in the Virtuoso network he designs journeys for the same guests he learned to host: Italy, the United States, the Gulf. Built on the two things luxury actually runs on: time and attention.
Sourcing and supply of high-end mobile homes and caravans. It began with importing American Airstreams and selling bungalows on wheels across Italy. It never really stopped.
Selected work
A selection. We’ve shipped brand and digital work well beyond these. Proof over promises, and we don’t pitch what we haven’t lived.
In partnership with Union Lido · Run by Camping Management Srl
Twenty suites inside Union Lido, half an hour by boat from St Mark’s Square. A boutique hospitality village in the pine wood: Venice by day, then space, privacy and a private beach when you come back. Forbes calls it the first Italian five-star of its kind.
Owned media
The magazine that doubles as our marketing lab. Reviews and guides on open-air travel in Italy, written from inside the industry, monetised with affiliation and advertising.
Founded
A Made-in-Italy design brand born from drumming: handcrafted clocks that turn the shape of a drum into an object you keep. Steel and brass, made by hand.
Retail · Union Lido
The seaside store for O bag, the Italian accessories brand, set where the open-air crowd already is. Customizable bags and accessories, on the beach at Union Lido.
Brands & platforms we work with
Press
“Luxury is, above all, the art of making every guest feel unique. The most precious resource we protect is the quality of their time.”
Mattia Ferro, founder · interviewed in Forbes Italia, 2025
Forbes described the format as one that “rewrites the lexicon of open-air holidays.”
“For Luxury Camp we did years of market research into the world’s best 5-star superior to 7-star hotels, from Dubai to Las Vegas to Shanghai.” Italiabsolutely, 2022
Who’s behind it
Mattia started with the part everyone skips: selling. A marketer first, he studied how brands are built, then founded a company that imported American Airstreams and sold bungalows on wheels across Italy. He saw open air could speak the language of luxury before anyone else did.
Then the slow part. Years studying the world’s best hotels, from Dubai to Las Vegas to Shanghai. Five more earning the trust of Union Lido’s owners. In 2018 the two worlds merged into Luxury Camp at Union Lido, created in partnership with Union Lido and run by the group’s participated company, Camping Management Srl. Italy’s first five-star open-air resort, later recognised by Forbes.
Running it changed his definition of the job. Hosting six hundred families a year taught him what guests actually pay for. Not marble. Time and attention. So he crossed the desk: as a travel advisor in the Virtuoso network, he now designs journeys for the same kind of guest he hosts.
Vimana is where it all converges: brand and digital marketing for hospitality and lifestyle projects, consulting for operators who want their nights to be worth more, and travel designed by someone who runs the other side. He writes about it at mattiaferro.com.
Contact
One address, no forms. Mattia reads and answers personally. Consulting, brand work, or a journey worth designing. If you want volume, we are the wrong call. If you want a brand guests believe in, write.
vimanaholidays@gmail.com