Vimana Holidays · Vienna
Vimana Holidays is a Vienna-based consultancy for luxury open-air hospitality. We design, brand and market premium outdoor resorts. Then we run our own, starting with Luxury Camp at Union Lido, Italy’s first five-star campsite.
Five-star open-air resort in Italy: Luxury Camp
Building open-air luxury ventures since
Ventures founded, run or co-owned
Recognised our open-air format
What we do
We work from inside the trade, not outside it. Every brief draws on running real open-air properties, not slides about them.
Positioning, guest experience and premium pricing for open-air and outdoor resorts. We help you charge what the experience is worth, and earn it, from the concept to the standard a guest feels the moment they arrive.
SEO, content and brand growth for hospitality and lifestyle projects. The same engine that built our own magazine, Open Air Vacanze, put to work on yours.
Glamour and fashion open-air projects. Turning a pitch, a campsite or a plot into a format people travel for, and remember.
Sourcing and solutions for high-end mobile homes and caravans. It started with a company selling bungalows on wheels. The open-air instinct never left.
Selected work
A selection. We’ve shipped brand and digital work well beyond these. Proof over promises, and we don’t pitch what we haven’t lived.
In partnership with Union Lido · Run by Camping Management Srl
Italy’s first five-star open-air resort, inside Union Lido near Venice. Mirror Suites and the Encore Suite, private beach, a dedicated concierge and boat transfers to Venice. The proof that luxury and open air belong in the same sentence.
Owned media
An independent magazine on open-air travel in Italy: reviews, guides and the honest detail other sites leave out. Written from inside the industry.
Founded
A Made-in-Italy design brand born from drumming: handcrafted clocks that turn the shape of a drum into an object you keep. Steel and brass, made by hand.
Retail · Union Lido
The seaside store for O bag, the Italian accessories brand, set where the open-air crowd already is. Customizable bags and accessories, on the beach at Union Lido.
Brands & platforms we work with
Press
“Luxury is, above all, the art of making every guest feel unique. The most precious resource we protect is the quality of their time.”
Mattia Ferro, founder · interviewed in Forbes Italia, 2025
Forbes described the format as one that “rewrites the lexicon of open-air holidays.”
Who’s behind it
Mattia started out as a marketer. After studying branding, he founded a company selling bungalows on wheels, the mobile homes that put him inside the open-air business for good.
Then he joined two worlds that rarely meet: the comfort of high-end hospitality and the freedom of open air. In 2018 that idea became Luxury Camp at Union Lido, created in partnership with Union Lido and run by the group’s participated company, Camping Management Srl. Italy’s first five-star open-air resort, later recognised by Forbes.
Today Vimana is how that path is put to work: brand and digital marketing for hospitality and lifestyle projects, and consulting for the ones that want to charge what their experience is worth. He writes about it at mattiaferro.com.
Contact
Consulting, marketing, or a project you want to make unforgettable. Write to us directly. We answer personally.
vimanaholidays@gmail.com